Neighborhood Vision 2025

Upgrade Payne Ave to Anchor AsiaTown

Today, most people celebrate AsiaTown as a hub for Asians and AAPIs across the region, but there isn’t one clear, central heart of the neighborhood. Payne Avenue has the potential to be a natural neighborhood anchor, and development along Payne is critical to support the businesses already located there. As AsiaTown grows and develops, the uniqueness of local Asian cultures should be integrated into improved streetscape design and community gathering spaces along Payne, and community programming should center around this important street.


Upgrade Payne Ave to Anchor AsiaTown


Market Broader Asiatown Assets in Events that Bring People to Payne Avenue

Events that bring people to the area are an opportunity to educate about the wealth of assets in the broader AsiaTown area. Be sure that businesses not located along Payne are featured in events and festivals to raise awareness of broader AsiaTown businesses and destinations.

Near-Term Actions


Encourage and include AsiaTown businesses in marketing and planning for local events focusing on or located along Payne Avenue.

Type of Action

Marketing & Outreach

Looking For

AsiaTown Businesses